The exponential growth of the Indian economy, increase in corporate and consumer income, as well as foreign investment, allow for significant growth opportunities for our businesses. There are certain key elements intrinsic to our business strategy; they are as follows:
The real estate business is regional; this means that each asset class requires expertise specific to a particular area. In the time spent in this sector we have found that there is a substantial demand for mid-income residential housing in the NCR. We have been able to successfully capitalize on this demand over the last few years. This continued demand provides our Company with ample opportunity and potential for growth and development. Our time spent in the NCR real estate sector has helped us understand the preferences of our customers allowing us to offer products that meet with their requirements. We believe in designing our projects with a flexible mix of products, phasing, layout and pricing – this allows us to address changing market scenarios with ease. Another key aspect to our business module is our belief that we can leverage our experience and expertise to deliver quality products at affordable prices, while retaining our profit margin. Our residential projects are designed in such a way that costs are carefully managed and quality is not compromised at any point. This ensures that our customers are guaranteed value for money while investing in a quality product. The majority of our on-going, and forthcoming, projects include modern amenities like gyms, open green spaces, clubhouses and swimming pools. These facilities are offered to ensure that the experience of living in a BPTP home is a holistic and contemporary one.
We are continually trying to build cross-marketing partnerships with banks in order to better service our customer base. The provision of a wide array of financing options maximizes affordability of our residential units and simplifies the process of purchase for our clientele.
All our projects have been planned in close proximity to existing physical and social infrastructure in order to ensure ease of access to schools, hospitals, retail centres and other recreational avenues for our customers. Our commercial projects have been planned near existing and/or planned infrastructure like metros, expressways, airports, high growth corridors or Central Business Districts. We intend to focus on the development of more commercial and retail projects on our land parcels in NOIDA and Gurugram. Although our intention is to develop both residential and commercial real estate, the residential segment provides us with a sustainable cash flow allowing us to maintain our pace of expansion during difficult economic times.
We recognize the fact that continuing to build on our land reserves is essential for our growth strategy. However, we intend to acquire additional land across the NCR, in strategic locations, to aid our expansion plans. The NCR real estate market is very attractive on account of its favourable demographics, the presence of major international and domestic companies, in both the manufacturing and services sector, and large infrastructure projects and under-development social projects. Our knowledge of the NCR real estate market, our experience in executing large projects in the region, and our understanding of consumer preferences gives us a unique position of dominance in this sphere.
Our track record when it comes to generating cash flow has enabled us to maintain an optimal degree of balance in our functioning. From the time of our Company's inception, we have adopted a conservative approach toward financial leverage in order to maintain greater financial flexibility.
Satisfaction is a fundamental element in enhancing customer loyalty and business opportunities. Over the last few years we have increased our business activities, scaled up our business processes and operations in a relatively short time-frame so as to ensure that our customer's home buying experience is handled in a personalised manner. We have implemented a Customer Relationship Management system to optimize every facet of the customer's journey with us, from Booking till Delivery. We have also implemented the usage of SAP business intelligence software to analyse our business and to ensure an improvement in accuracy for our future ventures. In fact, BPTP received an award for Best Engineering, Construction and Operations Sector Implementation – Midsize Enterprises, from SAP India. The award was presented to us for enhanced visibility of inventory, and efficient customer and document management processes for a rapidly changing real estate industry. We are committed to providing our customers with a superior home buying experience by creating architectural and aesthetic variety within our projects. We ensure that our customers have several options when it comes to models, floor plans and exteriors.
The success of a project depends on its proximity to developed or planned physical and social infrastructure. It has been our endeavour to procure land in locations that are in close proximity to existing infrastructure or proposed development. All our land reserves in Faridabad are located near developed urban communities, equipped with conveniences like shopping malls, recreational clubs, hotels and sports complexes, as well as necessities like schools and hospitals. Our integrated township in Faridabad – BPTP Parklands, is located near sectors 14 and 15, two of the most well developed sectors of the city. By virtue of its location, Parklands has ease of access to malls, schools, colleges, hospitals and commercial complexes. The township is situated within 2 kms of National Highway -2, which is being developed into a six to eight lane, access-controlled expressway, which will connect Faridabad to Delhi on one side, and to Agra on the other side. It is also close tp the proposed FNG expressway which will connect Faridabad, Noida and Ghaziabad. In Gurugram, our headquarters – BPTP Crest- is located on the NH-8, an eight-lane expressway which connects Gurugram with the focal points of Delhi and Noida on one side, and is a direct route to Jaipur on the other. All our upcoming residential, commercial and IT park expansions in Gurugram are in close proximity to the proposed 150 metre wide Northern Periphery Road (NPR). Once operational, this expressway will give Gurugram unmatched connectivity to Dwarka, Delhi and the International Airport. In NOIDA too, our commercial venture – Capital City – is located on the NOIDA-Greater NOIDA expressway and is very close to existing residential developments. It is our constant endeavour to ensure superior infrastructure to our clientele, no matter which of our projects they choose to call home. To this end we facilitate the development of infrastructure close to our projects. One such example is the development of a six-lane bridge over the Agra-Gurugram canal in Faridabad which enabled ease of access to all of BPTP Parklands.
